Branding
/
UI-UX Design
/
Art Direction
(
5
)
/ About the project
Winery puts you in control.
This isn’t about collecting bottles. It’s about owning the process. Choose the blend, design the label, name the wine—it’s yours. A crowdfunding platform built for those who don’t follow the market but move it, Winery turns fine wine into a personal signature.
/ Credits
Client:
Winery
Designers:
Valery Reck
/ Year
2024
Project Scope
Our role was to shape Winery’s presence from the ground up, ensuring every touchpoint embodied its exclusivity:
Brand Identity & Visual Concept
Designed a brand that merges tradition with innovation, balancing luxury with a sleek, modern feel.
Brand Application
Translated the identity across all assets—business cards, packaging, promotional materials—keeping it refined and cohesive.
Website Development
Created a seamless, intuitive digital experience that allows users to personalize their wines and track production in real-time.
Challenges
Personalization without complexity—this was the key challenge:
Balancing Sophistication & Simplicity
The brand had to exude luxury while remaining accessible to a broad audience of wine lovers.
Creating a Fluid User Journey
The customization process had to be detailed yet intuitive, ensuring an enjoyable experience without friction.
Maintaining Consistency Across Applications
From physical packaging to digital assets, every element had to align with Winery’s refined identity.
MIlestones
Throughout the project, we delivered:
A Distinctive Brand Identity
A timeless visual language inspired by rich wine tones and luxury accents, ensuring Winery’s premium positioning.
A Seamless Customization Platform
A website built for effortless personalization, guiding users through every step of crafting their own wine.
Engagement & Retention Features
An interactive tracking system that keeps customers connected to the production process, deepening their investment in the final product.
CONCLUSION
OTHER
PROJECTS
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