Branding / Creative Direction / Strategy
/
Website Development / Social Media
/
Event Management
(
2
)
/ About the project
When Phi Bar handed us the reins, it was about telling a lasting story. With a
condensed timeline, we turned an overlooked space into a destination—one with
soul, character, and purpose.
/ Credits
Client:
Phi Cocktail Bar
Creative Director:
Sabina Parisi
Designers:
Angela Pencheva
/ Year
2024
Project Scope
We led the charge from the ground up:
Rebranding:
Redesigned every visual and conceptual element to reflect the barʼs new ownership and identity.
Creative Direction:
Led the barʼs visual transformation, designing interior layouts, decorative elements, and strategic placements to attract clientele and enhance the experience.
Website Development:
Built a digital presence that aligned with the barʼs values and aesthetics.
Social Media Revival:
Revitalized dormant accounts into engaging platforms.
Community Building
Developed and executed events that positioned Phi Bar as a hub for creativity and connection.
Challenges
Our focus wasnʼt on the constraints; it was on what we could make possible
The Shrinking Timeline:
A five-month vision condensed into two. Precision, clarity, and creativity delivered results on time without compromise
An Inherited Digital Desert
Turned lifeless social pages into a consistent online identity.
A Moving Target
The concept evolved, and so did we—keeping the strategy cohesive, focused, and impactful every step of the way.
Milestones
In just two months, a timeline originally scoped for five, we delivered:
World-Class Events
Partnered with legends like Hotsy Totsy (500 Best Bars Discovery) and Barro Negro (50 Best Bars) to host guest shifts that showcased Phi Bar as a global player.
Instagram Growth:
Boosted engagement by 31% and grew the follower count by 43.27%—a transformation from inherited, dormant pages.
Brand Foundation:
Set the tone for the bar’s values, voice, and target audience, creating a blueprint for long-term success.
Digital Identity:
Designed and launched a user-friendly website that embodies the brand’s ethos.
CONCLUSION
OTHER
PROJECTS
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