Branding
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UI-UX Design
/
Art Direction
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7
)
/ About the project
"Sustainability meets innovation—Nest redefines how we build and live through modular, eco-conscious housing."
Nest isn’t just about constructing homes; it’s about shaping the future of living. With a commitment to sustainability and cutting-edge modular solutions, Nest offers a new approach to housing—efficient, durable, and environmentally responsible. By reducing waste and streamlining production, Nest brings modern families homes that align with both their needs and the planet’s well-being.
/ Credits
Client:
Nest Living
Creative Director:
Valery Reck
Designers:
Long Nguyeng, Niklas Hawener
/ Year
2024
Project Scope
Our mission was to craft a brand identity and digital experience that embodied Nest’s vision:
Brand Identity & Visual Concept
Developed a design language that balances modern efficiency with a natural, grounded aesthetic.
Website Development
Built a seamless platform that educates, engages, and converts, guiding users through modular home options and sustainability practices.
Brand Application
Applied the identity across all touchpoints, from print materials to digital assets, ensuring consistency and impact.
Challenges
The biggest challenge? Balancing innovation with accessibility:
Communicating Sustainability Without Overcomplication
The brand had to highlight eco-conscious construction in a way that was clear and compelling.
Merging Modern Minimalism with Warmth
The identity needed to feel progressive yet inviting, avoiding an overly industrial aesthetic.
Creating a Website That Converts
The platform had to inform and inspire while making the customer journey intuitive and frictionless.
Milestones
Throughout the project, we delivered:
A Distinct, Future-Forward Brand Identity
A visual system inspired by nature and modularity, positioning Nest as a leader in sustainable housing.
A Seamless, Functional Website
A digital hub designed for clarity and engagement, highlighting Nest’s offerings and eco-conscious values.
Consistent Brand Presence Across All Assets
Cohesive branding implemented across business cards, brochures, and marketing materials for maximum recognition.
Conclusion
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